Building Your Brand Around Your Customer

When you create your ideal customer profile, you identify certain characteristics or traits of your customers. These characteristics are what you can use to build your brand and to form the message that you use in your marketing. This results in your customer not just...

How to Best Use an Email List to Drive Sales

A great email list is a goldmine for marketers. It is filled with people who are interested in what you have to say and have invited you into their inbox. Though, with that power comes great responsibility. You are establishing a relationship with your subscribers and...